Beauty is in the eye of the beholder – literally. Whether your style is natural, professional, or so So Scottsdale, eyelash extensions will get you noticed in a way you have never experienced before. Keep in mind, once you get Diva Xtreme Lash extensions, you'll be a.k.a. "certified lash addict".

Why spend the time and money on lashes? Two reasons – it will make you feel beautiful.  There is a special power you get when you feel beautiful – use that power to feel like you can do anything! Secondly, Sherene's gorgeous lash application will get you noticed by anyone anywhere anytime!  Not to mention, the lush lashes make for great conversation, especially if you're wearing a few colored accent lashes!

ItGirl Diva lashes are simple and easy to maintain.  Extensions, when applied by a meticulous lash artist like myself DO NOT damage your natural lashes!  Lashes are made in many different lengths, thicknesses, colors & materials.  I am well trained in applying ANY lash look you desire, from natural or more glamorous eyes, I promise you'll love your lash look.

Although, lashes are definitely a luxury item, you’ll fit them in your budget once you’ve experienced the luscious lashes! And is there a price too high for feeling good and getting noticed? People spend tons of money on those things – clothes, working out, being in the “right” places. When you look at your overall feel-good budget (spas, nails, hair, shopping), you’ll see the cost is right in line with any other service and the time it takes to give you the perfect lashes. 

For the Bride & her Divas to be!
Two or more in the wedding party receiving ItGirl Lash extensions (services to be booked & paid 1 week in advance) enjoy an additional 20% off!
Just say "I do" to gorgeous lashes and forget about raccoon eyes in your wedding album!  Your special day is the PERFECT time to start enjoying ItGirl Lash extensions! 

Lash extensions for MEN? Yes, Men!  It's no secret your eye contact can be a "make it or break it" moment in your professional & personal life.  Most men know the necessity of a good hairstylist, but overlook the immeasurable value of a great lash stylist.  Gain a strong but undetectable edge over the rest. Trust a true Diva to create an attractive yet masculine eyelook just for you!  My application of moderate length dark brown lashes will enhance your esteem & looks.  With your well styled & groomed lashes the look will be unmistakeable:  You're a man who is ready to give and receive the attention and perks you deserve!

Experience the beauty of Sherene's eyelash extensions. Her variety of lash looks to suit your lifestyle & budget is sure to be a fit for you.  You will love the attention that you draw as you flutter your lashy locks. Be the beauty you wish to see.  Be the Diva.

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As an Advanced Lash Stylist and Certified Xtreme Lashes Trainer, Zayd Soufi has built a reputation as one of San Diego's most sought after lash artists. Transformation is his business and whether he’s crafting lashes for Hollywood stars and Grammy Award winning artists or the professional business woman across town, his dedication to his craft and easy-going manner keep them all coming back for more. With skilled hands and an intuitive understanding of eye shape, Zayd Soufi puts the "style" in lash styling.

Growing up in Fairfax, VA, Zayd was drawn to the visual arts from a young age. After graduation, pursuing a career in graphic design seemed an obvious choice. His successful graphics career took a backseat to new opportunities though, when a friend persuaded him to go with her to a live eyelash extension demonstration.

"I loved it right away," Zayd says. "Here was something natural [eyelashes] that I thought couldn't be improved upon. And BAM—here I was witnessing incredible changes taking place. The transformation wasn't limited to the physical lashes, it went deeper and seemed to increase self-confidence. That's what really got me."

Inspired by what he'd seen, Zayd headed to Miami for training in esthetics and subsequently signed on with Xtreme Lashes to start his new career as a certified lash artist. Shortly after training, Zayd opened a studio in one of McLean, VA's most prestigious salons and quickly became one of the East Coast’s most in-demand lash stylists. He received his Masters Esthetics License while in Virginia and in 2006, Zayd applied for and was accepted into the elite Trainer program for Xtreme Lashes, the global leader in eyelash extensions. After completing his Trainer Certification, Zayd began traveling the country educating new professionals in the art of lash styling. Today, Zayd is among Xtreme Lashes' most requested trainers. Students cite his incredible attention to detail and genuine concern for his clients and his pupils. "I put my heart and soul into my classes," says Zayd. "I'm here to encourage my students to follow their dreams; and to build our industry."

In a testament to his talents, Zayd was named Trainer of the Month by Xtreme Lashes twice and bears the official title of Advanced Certified Lash Stylist with the MOST SENIORITY.
As an Advanced Lash Stylist and Trainer, Zayd works carefully to customize lashes that build upon each client's natural beauty, taking into consideration eye shape and bone structure. "Making people feel good about themselves is so rewarding," says Zayd. "Through lashes, I'm transforming a client's appearance. But, the change is more than skin deep. It's about the chance for a client to see themselves in a new light, to bolster their confidence and that's just the most gratifying thing I could ever ask for."

In 2009 Zayd migrated from Virginia to sunny San Diego, CA. "I always knew I wanted to live there," he says, "so I finally followed my heart." It didn’t take long for San Diego to catch on to Zayd’s talents, and he now has an extensive following of lash fans throughout southern California. As for the future, Zayd intends to stay put in San Diego for now and continue his part in helping to shape the future of lash styling through his own work and through the education of the next generation of stylists. "I love helping people be successful and watching them grow. I want to help new stylists to do this right and continue supporting Xtreme Lashes’ role as the leading company in this industry," Zayd explains.

What is a LashDip? It's your mascara look however you want that stays put for weeks at a time.  LashDip semi permanent mascara liberates those from the daily ritual of applying mascara for better or for worse.  The time has arrived for semi permanent mascara!  What woman WOULDN'T want semi permanent mascara, to enjoy a perfect manicured "eye look" for 5 to 6 weeks resistant to showering, perspiring, flake proof while you sleep?  Necessity is the mother of all invention!  Mascara wearers of the world with their hectic lifestyles and "gotta have it now" demands NEED LashDip Semi Permanent Mascara (SPM).   Thin coats of LashDip are applied meticulously and evenly, between each coat of LashDip your lashes are sculpted to optimize your eye shape rendering a younger, perkier, more uplifting eye look for weeks at a time. (Click HERE) to read what "Lash Dip" is from a LashDip Addict's perspective on this wonderful life changing service.

ItGirl Diva Studio renders the best LashDip semi permanent mascara service Scottsdale Arizona has to offer!  I was lotto-winner lucky to have trained firsthand for 2 days in NYC with BOTH innovators/creators of revolutionary LashDip semi pemanent mascara Jessica Harley & Gina Mondragon.  

Can Diva Lash Dip SPM be worn on top of extensions? The ideal candidate for both services has "hearty" nearly dense lashes to support extensions & Diva Dip.  SPM is ideal anytime on bare lashes top & bottom.  I specialize in all things Lashes!  I firmly believe in "lash integrity" ~ that is to preserve the health & beauty of natural lashes above all else.  I built my reputation in Scottsdale and surrounding areas as a very thorough, caring, detailed lash artist.  LashDip innovators are deeply attached to the belief that "lash integrity" is first & foremost. Feel good in your choice to choose me as your "lashologist" because I only align my specialized Diva Lash services with quality products/training/companies that share in my unparalled passion & skills in lashes.

The cost & upkeep of Diva Lash Dip SPM is well worth it.  The value is endless in terms of time and $$$ saved when not having to perform dulldrum ritual of applying mascara from a tube every morning.  One visit to ItGirl Diva Studio and your lashes are ready to go!

LashDip  semi-permanent mascara single application $125

LashDip special pricing:

3 applications $255

4 applications $200 (best value)

Diva LashDip SPM service is a complete package!  This includes: consult, application, sealant, & complete removal of existing LashDip and reapplication of new LashDip mascara.  Whatever mascara look you desire will be applied, as many coats, as thick/think a look, and as styled and preened over lashes you need are what I deliver.  WORK YOUR WINK! 

Don't know what mascara'd look you prefer?  Let these options entertain you!

Soft/natural look - all it takes is one coat of Diva Lash Dip SPM for that hint of subtle definition.

Mascara look - More coating of the lashes renders more definition, subtle length, noticable volume & flutter at the tips of lashes.

Glam look - rev it up! Rich velvety thickness at the base of lashes creates dramatic volume, soft fluttery feather tips at the ends of lashes!

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Why "It Girl" Lash Extensions?
"It Girl" lash extensions give your lashes more volume, length and "ooh la la" factor! Lash extensions are applied to your own existing lashes, one at a time. The entire lash application is comfortable & relaxing. It Girl Lash extensions are weightless, resistant to water, showering, perspiration, exercise, tears, sleeping and even swimming. Now you can enjoy beautiful lashes any place at any time!

How long do "It Girl" Lashes stay on?
Indefinitely! Your careful maintainence & mandatory touch ups are necessary.  YOU decide when your next lash fill will be. Routine touchups are needed as natural lashes will shed. (touch ups recommended every 14-20 days).

How long does it take to apply "It Girl" Lashes?
When lashing Sherene is quite the meticulous artist! Your first time with her may be as long as 3 hours (including consult & after care instructions).  Sherene's goal is to exceed your expectations throughout yours & hers relationship.  Her well-appointed diva den allows you maximum comfort while she gives the best lash love ever.  Touch up appointments also vary in time and price according to your desired lash look.

What do I need to do for my first appointment?
Please remove ALL eye make-up & contact lenses.
Please be prepared to lie face up for about 3 hours.
Dress comfortably. . . and be prepared to fall into blissful sleep!

Will the extensions damage my own lashes?
No, Sherene upholds the highest standards and is meticulous when lashing ensuring a safe application that will not harm natural lashes.  The extensions are glued to your natural lashes, one by one. Your natural lash will shed as it normally would in its growth cycle, with the extension still attached. (Remember, no rubbing or picking of the lashes!)

Are there different types of extensions?
Yes, there are different types of lashes of different lengths, thickness and quality that can be used.  Sherene specializes in glam lash sets but creates beautiful natural lash sets. 

Why mink?
The answer is simple.  REAL mink lashes so sultry yet SO natural.  Promising to be light and fluffy, your eyes of ermine can give butterfly kisses!  Mink lashes are light, black, shiny & so soft.  There is NO other lash as soft & luxurious.  Because mink lashes are so lightweight the natural lash can easily support the weight of TWO mink lashes thus creating a more voluminous look.  The true beauty is that no two mink lashes are the same, as each mink lash varies in size and shape and is completely natural!  Sleeping Beauty, Cinderella & all of Disney's heroines will envy your lashes as real mink lashes render the true "Disney Doe Eyed" look!  Tried and true, mink lashes also have more durability & flexibility in their wear.  Sherene's mink lashes are 100% real mink fur hand selected for their curl, luster & beauty.  The mink lashes are harvested gently from LIVE animals.  Her supplier ensures these precious lashes are 100% cruelty free, sterilized, hypo-allergenic, without any dyes or chemicals involved. 

Are there lashes for one-time events?
Yes, absolutely ideal for reunions, anniversaries, weddings, honeymoons, vacations, proms, formals, photo shooes.  You can have flares applied for occasions such as a wedding, prom or party that you need a glamorous look for. Flares are quick to add as they are in a knotless cluster rather than single lashes. They have a shorter life span and are easily removed afterwards (generally lasting 7-12 days). Of course all lashes can be glammed up with swarovski crystals and other bling, and with careful attention your glam eye look can last the ENTIRE party weekend. There are special lash makeups too, like eyeliners and glitters made & formulated by Xtreme Lashes that extend your beauty and the life of your lash look!  Sherene is the premier retailer of Xtreme Lashes make up. Xtreme Lashes liner, accent glitter, & mascara add that special touch for everyday wear or special occasions

The "NO NO's"
* No getting lashes wet for the first 24 hours after initial application
* No facial steaming for 72 hours after application
* Absolutely NO rubbing of eyelashes, especially from side to side
*No waterproof mascara
*No excessive touching or cleansing the lashes

The "YES YES'S
* Baby your lashes! Schedule routine touch ups no more than every 20 days!
* Use a tissue or lint free cloth to blot dry lashes after showering
* Wear Xtreme Lashes make up to ensure the life of your lash look (various shades of signature gel liner, glitter liner, & mascara available)
* DO try to sleep on your back or on a special lash-protecting pillow (ask for details)
* Use lint free brushes + non-oily make up remover to remove surrounding make up near your lashes. (liner, shadow & concealer)

 

“ItGirl Diva” Lash Extension Services

“Diva Flirt” set ~ tease 'em with a bit of length & definition (25-30 lashes per eye) $125, reg. $200

“Be the Diva” set* ~ noticeable, volume, definition & curl (approx. 1.5 hours application time) $200 reg. $260

“Diva 24/7” set* ~ intense volume, curl, definition = "oooh la la factor'.  My most requested & recommended lash service (approx. 2 hours application time) $250 reg. $325

THE “ItGirl Diva” set* ~ it's all Go Go Glam Girl, unstoppable length, definition, volume & curl! (over 100+ lashes per eye!) $375

WARNING!!  Having your lashes styled by sherene will render them "Weapons of Mass Seduction"

 Diva Lash Fills  

 Diva lash fills involve cleaning, prep, necessary removal of grown out extensions, advanced feathering, layering of new extensions applied.  

14  days  from last lash appt. is $85 ~ standing appointment, otherwise $90 max time 1.5 hours

15 - 20 days from lash appointment is $95 ~ standing appointment, otherwise $105 max time 2 hours

21 - 24 ~ days $130 max. time 2.75 hours (Diva extended lash fill)

25+ days ~ $180 max. time 3.25 hours (Diva extended lash fill)

Express lash fill: (application of new extensions ONLY) is $65 max time 1 hour total for STANDING APPOINTMENTS ONLY.  Please add $10 for non-standing appointments.  Lashes must be cleaned, otherwise service is determined standard "Diva Lash Fill".

First time "Fill only":  $145 (Lash styling with a previous application from another Lasher, price of service is adjusted if corrective work/removal is necessary).

LashDip  semi-permanent mascara single application $125

LashDip special pricing:

3 applications $255

4 applications $200 (best value)

*Please arrive to your appointment on time & wearing NO EYEMAKE-UP so as many extensions can be applied as possible in the time frame allotted, otherwise add $20 on top of your lash service for eye make-up removal.

At least 70% of extensions MUST be intact with NO make up on at time of lash appt. to be considered a lash fill. Otherwise, lashes require “extended fill” or a price of a new lash set. Price for “extended fill” determined before service.

 *Includes free browshaping & Xtreme lashes product to enhance lush lash wear.

Complimentary ItGirl Diva Lash Shampoo*:  for MEN & Divas! A lash shampoo is an extensive lash cleansing (you're wearing soothing Xtreme lashes hydrating gel pads), treated to an "aahhh yessssss" extended temple, brow & eye massage w/spearmint or lavendar essential oil.  A rinse & blow dry (yes, there's a "lash blow dryer") concludes the service along with souvenir lash comb & soothing eye gel patches for home use. The results are squeaky clean lashes, refreshed eye area & very very relaxed YOU!  This ultra soothing & relaxing lash luxury is part of an initial consult.  Sherene's lash shampoo is  very pampering lash treatment & can be enjoyed by itself! (Like if you were to only get your hair washed at the shampoo bowl) Call Sherene for a lash shampoo! *Free of charge, gratuities ALWAYS appreciated.

 Diva Lash Upgrades:

Colored lashes rich with pigment to accent, "eyelighting" your eyes: $30 for 20 LPE

½ Mink ½ faux mink set (55-65 LPE) $30

Full set of authentic mink lashes a.k.a. "The red carpet of lashes":  $75 more

Diva diamond dust glitter tattoo: $25 each or $40 for two

Xtreme lashes Swarovski crystals accents: $20 

 ***ALL first time Diva lash clients MUST secure lash appointment with a credit card. Standard 48 hour cancellation policy upheld otherwise, $50 "No show" fee applied.  Bonus:  All first time Diva's receive a "swag bag" of aftercare products & aftercare instructions.

Diva LashDip SPM service is a complete package!  This includes: consult, application, sealant, & complete removal of existing LashDip and reapplication of new LashDip mascara.  Whatever mascara look you desire will be applied, as many coats, as thick/think a look, and as styled and preened over lashes you need are what I deliver.  WORK YOUR WINK! 

Don't know what mascara'd look you prefer?  Let these options entertain you!

Soft/natural look - all it takes is one coat of Diva Lash Dip SPM for that hint of subtle definition.

Mascara look - More coating of the lashes renders more definition, subtle length, noticable volume & flutter at the tips of lashes.

Glam look - rev it up! Rich velvety thickness at the base of lashes creates dramatic volume, soft fluttery feather tips at the ends of lashes!